Services: Production, Cinematography, and Editing for Livestream, Music Videos, Real Estate, Social Media Content, Interviews, Video Podcasts, Live Concerts.
Cameras: Sony A7III, DJI Avata, DJI Action 4

Drone Ready
We are PART 107 Certified through the FAA. Do not hire an illegal drone pilot, you will be fined and possibly face prison time. Hire a certified professional in Los Angeles, CA.
49 USC 46306(b) says, “a person shall be fined under title 18, imprisoned for not more than 3 years, or both, if the person— . . . (8)knowingly and willfully employs for service or uses in any capacity as an airman an individual who does not have an airman’s certificate authorizing the individual to serve in that capacity[.]”


Services: Audio Engineering, Production, Mixing, and Mastering

Studio Gear:

  • Barefoot Footprint 01
  • Manley Reference Cardioid 
  • Burl B2 Bomber ADC
  • RME UFX+
  • AMS Neve 1073
  • Shadow Hills Mono Gama
  • API 525 Compressors 
  • Shadow Hills Dual Vandergraph Compressor
  • SSL UC1 + UF8
  • Roland Juno 106
  • Moog Voyager Mini Moog

Placements: HBO, Netflix, Paramount, MTV, Microsoft, Redken, Mejuri



Grow listeners around the world on Spotify, Apple Music, and YouTube. Our method helps artists and bands find their audience and to trigger the Spotify algorithm to gain more listeners and streams. The goal is to funnel your listeners into super fans who buy merch and concert tickets.

It’s all about the data! We do not recommend third-party playlisting services as this can affect artist data on Spotify for algorithmic boosts.

Real Estate

We utilize a drone camera to tour multimillion-dollar homes in Los Angeles. We can put together MLS safe content for Zillow, Realtor, Redfin, etc. and also do vertical edits for social media content. With our marketing services we can grow agents into super agents on Instagram with increased engagement and following in a localized area. Build trust by strengthening your reputation with future home buyers and sellers.


Social media influencers rely on increased engagement to grow as a trusted brand or reputable public figure. We can help with content creation, increasing engagement, targeting followers to drive sales, and gaining more exposure for potential sponsorship opportunities.

We do not recommend automated follow/unfollow methods as this can affect your algorithmic data.

*Requires Monthly Subscription, ad costs not included.


LOCATED IN Hollywood, ca 90028

Effort Labs serves as the ultimate destination for all your digital creative needs, encompassing artist development strategies as well as tailored solutions for local businesses and real estate professionals.

Founded by Pete Cho in 2020, his illustrious journey in the world of sound began as a seasoned music producer and DJ, gracing prestigious stages at renowned music festivals. His sonic prowess has not only captivated audiences but has also left an indelible mark in the industry. Pete’s music resonates across prominent platforms, including HBO, Netflix, MTV, and has been the sonic identity for global brands like Microsoft, Redken, and Mejuri. Pete also has experience in live touring as a playback engineer for Becky Hill and Omar Apollo.

Beyond the auditory realm, Pete’s mastery extends to the visual domain. Collaborating with celebrities, influencers, real estate agents, and fellow musicians, he has successfully translated their visions into captivating visual narratives. Pete’s video work reflects a keen understanding of diverse industries and a commitment to delivering excellence.

Pete’s foray into digital marketing was serendipitous, emerging organically as he promoted his own musical releases. Word of mouth catapulted him into the world of digital strategy, where he has since become a trusted advisor. As of 2024, Pete has lent his expertise to nearly 100 clients, guiding them in business growth and crafting a distinctive brand identity across social media platforms.

Pete Cho’s journey is a testament to the seamless integration of creativity, technical prowess, and strategic acumen. Whether on stage, behind the scenes, or in the digital realm, Pete continues to elevate the standards of excellence, defining Effort Labs as a hub for innovation and artistic evolution.

Start your project

Call or Text: ‪(213) 394-6861‬

STUDIO: Hollywood, CA 90028

    © 2024 Effort Music Group LLC